I choose my stocks by focusing on the letters in the stock abbreviation. For example, my name starts with an E and my wife's name starts with an L. That makes "EL". I then pick stocks that have EL in the abbreviation. For example, Estee Lauder is one of my top stocks. I also like Equity Lifestyle because the abbreviation is ELS. I use other important letters, such as my son's name, which starts with L. TEL (Tyco) uses all three of our first name initials. I have had great success using this alphabet method!
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